Academy
Formulated for marketing & advertising
Explore learning for Marketing & Advertising teams to spark ethical creators, retain top talent, master AI-driven innovation, and fuel campaigns that connect globally without missteps.
Challenges
Marketing and advertising teams wrestle with AI copyright pitfalls, data privacy backlash, cultural misfires in campaigns, and ethical lapses that damage brand trust.
GenAI outputs spark legal risks
Data use alienates audiences
Client feedback turns toxic
Global ads offend unintentionally
Creative ethics get compromised
Harassment taints client pitches
Explore our courses
Discover programs that ignite ethical creativity, refine cross-cultural skills, and help Marketing & Advertising teams retain their innovative edge
Gen AI and copyright concerns
Navigate generative AI risks to protect intellectual property, ensure fair use compliance, and create campaigns that innovate without legal pitfalls.
Using data responsibly in customer interactions
Harness consumer insights ethically to personalise outreach, respect privacy boundaries, and build campaigns that foster genuine loyalty over exploitation.
Managing difficult customer situations
Master de-escalation for client feedback loops, turning critiques into creative fuel while preserving relationships and brand reputation.
Workplace ethics and conduct
Embed integrity in agency life to guide pitch decisions, client dealings, and team dynamics with transparency and moral clarity.
Designing human-centric AI workflows
Build AI-assisted processes that prioritise creativity, reduce burnout, and amplify human ingenuity in brainstorming and content production.
Preventing harassment in customer-facing roles
Spot agency red flags early, enforce inclusive client interactions, and align with anti harassment to safeguard teams during high-stakes pitches and shoots.
AHRC Positive Duty (Australia)
Implement Australian human rights obligations to prevent discrimination, promote inclusion, and meet proactive legal duties.
Whistleblower safeguards and reporting
Create secure channels for raising concerns, protect reporters effectively, and turn insights into actionable integrity improvements.
FAQs
They provide practical frameworks for spotting copyright issues in GenAI outputs, ensuring teams create innovative work that stays legally sound and brand-safe.
Yes, interactive modules teach nuance recognition and adaptation techniques, helping campaigns connect authentically across regions without unintended offense.
Bite-sized, mobile-first sessions fit between deadlines, with real client scenarios that deliver immediate value without pulling creatives off projects.
Role-plays on tough feedback and ethical dilemmas build confidence to handle critiques constructively, turning challenges into stronger partnerships.
Fully self-paced with progress syncing across devices, plus community forums for peer insights, making it ideal for distributed or gig-based workflows.