Every customer interaction generates data, but how that data is used can make or break trust. This course helps employees understand how to collect, store, and use customer information responsibly in daily operations. Learners explore what responsible data use means in terms of gaining consent, protecting privacy or misuse of personal details. Through practical examples, the course shows how transparency and respect strengthen customer relationships while keeping organisations compliant with data protection laws. Participants also learn how to communicate clearly about data use and handle sensitive information with care. By the end, they will know how to turn ethical data practices into a source of customer loyalty and credibility.